The official 2020-2021 Great Kindness Challenge week is over (January 25 – 29, 2021) and despite the challenges what a spectacular week it was! Please check out our gallery (more photos coming soon) to see the abundance of joy and kindness! If you are still getting ready to host The Great Kindness Challenge at your school, please know we are here for you and we are cheering you on!
As seen on
The Great Kindness Challenge 2021 Kickoff Video
2019 Great Kindness Challenge Newsreel Video
2018 Great Kindness Challenge Newsreel Video
2017 Great Kindness Challenge Newsreel Video
“The Great Kindness Challenge provided an opportunity for our students to care for each other in ways that went above and beyond their normal interactions. As a result, we noticed a real impact on the school’s culture with a decrease in bullying and an increase in compassion, unity and respect.”
Chad Lund, Elementary Principal of GKC Pilot School, Carlsbad, California
"I encourage everyone to participate in the Great Kindness Challenge. This national program is a terrific way to promote kindness at California’s public schools. The challenge also matched perfectly with the California Department of Education’s (CDE) ongoing efforts to meet the social and emotional needs of the whole child."
Tom Torlakson, California State Superintendent of Public Instruction
“I am looking forward to the Great Kindness Challenge. It was the best week of the whole year for student behavior. It also lasted the rest of the school year!”
“Not only were there more smiles on campus, there were also zero behavioral referrals to my office during The Great Kindness Challenge week. I believe in all my years as an administrator that has never before happened. True success!”
Rita Powell, Elementary Principal, San Diego, California
“After this week ends, I want to keep being kind.”
Michaela, Fourth Grade Student, Carlsbad, California
“Every school in America should participate in The Great Kindness Challenge. It not only helps to elevate the school climate, it’s a highly effective tool in engaging all students, staff and community members. So simple, so powerful.”
Garry Grotke, 2013 California Elementary Principal of the Year, San Leandro, California
“Thank you! We did this last year and it really unified our school.”
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