The Great Kindness Challenge is proudly presented by Kids for Peace, a global 501(c)(3) nonprofit organization. Kids for Peace was co-founded in 2006 by Danielle Gram, a high school honors student and Jill McManigal, a mother and former elementary school teacher. What started organically as a neighborhood group of kids wanting to make our world a better place, has grown into an interconnected network of young peacebuilders worldwide.
In 2011, the elementary school that Jill’s children attended asked Kids for Peace to help create a more positive, unified and respectful school environment. As a result, The Great Kindness Challenge was designed and piloted with three Carlsbad, California schools. Because of our innovative approach and wildly successful results, word spread, and a kindness movement was born!