Thanks to over 80,000 students from 207 schools, GameTime, and the generous support of the Hasbro’s Children Fund, we are thrilled to report that we have met our goal and we built 3 playgrounds in hurricane-affected communities.
Thank you. Your KINDNESS MATTERS!
The 2018 Kind Coins for Hurricane Relief Campaign was a direct response to the devastating 2017 hurricane season. Leading with kindness and compassion, the students & families who participated in The Great Kindness Challenge wanted to help, and the idea of building four new playgrounds at schools in hurricane-impacted communities in Texas, Puerto Rico, and Florida was born. More than 80,000 students participated in this project, helping to show how everybody has a role to play in creating a kinder world. Hasbro, Inc., through its BE FEARLESS BE KIND philanthropic initiative, matched $100,000 of the funds raised, to ensure all playgrounds could become a reality.
Bales Intermediate School is a long-term participant of The Great Kindness Challenge. We learned of Jet Stream Jax, a student of Bales, who united his community during the aftermath of Hurricane Harvey. We knew we wanted to help! Jax shared his story in the official Kind Coins for Hurricane Relief video, mobilizing thousands of students across the country to unite and raise funds for four playgrounds in hurricane-affected communities. The playground was built and joyfully opened to the community on January 31, 2018. More photos.
Playground 2. Manuel Elzaburu Elementary School, San Juan, Puerto Rico
Sofía Rexach Elementary School, serving 190 students, was completely destroyed when Hurricane Maria wreaked havoc on Puerto Rico. Students were left without a school, without a playground, and without a safe area to learn, grow, and play. The school was moved to a new location and was renamed Manuel Elzaburu Elementary. The opportunity to have a new playground for this school was received with great enthusiasm, since the school did not have a space for the young students to step away from the challenges of losing their school – and for many their own homes – and to simply play. The playground was built and joyfully opened to the community on June 15, 2018. More photos.
Playground 3. Treasure Village Montessori School, Islamorada, Florida
During Hurricane Irma, the playground turf and catwalk to the playground were destroyed, leaving the playspace unsafe and unusable. The school had to raise nearly $100k for the repair and had already raised half the amount, but were far short of their goal. Our donation was exactly what they needed to meet their goal and complete the restoration and upgrades. According to their principal, our Kind Coins contribution was an answer to their prayers.
We are thrilled to announce that the 4th playground will be built in Paradise, CA in response to the California wildfires. Please stay tuned for details.
“The Great Kindness Challenge provided an opportunity for our students to care for each other in ways that went above and beyond their normal interactions. As a result, we noticed a real impact on the school’s culture with a decrease in bullying and an increase in compassion, unity and respect.”
Chad Lund, Elementary Principal of GKC Pilot School, Carlsbad, California
"I encourage everyone to participate in the Great Kindness Challenge. This national program is a terrific way to promote kindness at California’s public schools. The challenge also matched perfectly with the California Department of Education’s (CDE) ongoing efforts to meet the social and emotional needs of the whole child."
Tom Torlakson, California State Superintendent of Public Instruction
“I am looking forward to the Great Kindness Challenge. It was the best week of the whole year for student behavior. It also lasted the rest of the school year!”
“Not only were there more smiles on campus, there were also zero behavioral referrals to my office during The Great Kindness Challenge week. I believe in all my years as an administrator that has never before happened. True success!”
Rita Powell, Elementary Principal, San Diego, California
“After this week ends, I want to keep being kind.”
Michaela, Fourth Grade Student, Carlsbad, California
“Every school in America should participate in The Great Kindness Challenge. It not only helps to elevate the school climate, it’s a highly effective tool in engaging all students, staff and community members. So simple, so powerful.”
Garry Grotke, 2013 California Elementary Principal of the Year, San Leandro, California
“Thank you! We did this last year and it really unified our school.”
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